"When the credit crunch hit I sourced some cheaper products to reduce costs for my customers, sausages being one of them. I immediately noticed a dip in sales, and some customers asking where their McWhinney's sausages had gone to. When I made the switch back to McWhinney's, sausage sales increased almost instantly, and it was clear that people still wanted the very best and were happy to pay a little more for it. McWhinney's are slightly more expensive, but it's been proven to me that they warrant every penny."

"I have been using McWhinney's sausages for the last twenty years and no sausage compares to their distinct quality and taste. With their help of point of sale material and marketing it is no wonder that they are by far the UK leading sausage."

"I have been buying McWhinney's Traditional Irish Pork Sausage since 1999. Having sampled the sausage I became an immediate convert. I could taste the meaty bite, clean flavour and that hint of spice and I knew immediately that my customers would really like them and would pay a few pennies more for them."

"We stock McWhinneys Premium Irish pork sausages because they are, quite simply, the best Chip Shop sausages by quite some distance. They are high quality sausages and are customers love them."

"We've only ever sold McWhinney's Premium 4s and 8s and we chose them because they really are the best sausages available. With their 70% quality pork content, they taste fantastic. We were delighted to be named the best Fish and Chip Shop in the entire six counties of South West England in 2010 and McWhinney's sausages is part of what we do best. Our customers love them. In fact one of our regular customers comes in and just buys five McWhinney's sausages for his takeaway...nothing else, just McWhinney's. We wouldn't cook anything else."

"We were upgrading our menu in March 2010 and wanted only the best ingredients so we did our own taste test with customers and everyone picked McWhinney's sausages as their favourite and just as importantly they all agreed that they would pay more for a 70% pork McWhinney's sausage. So we put it on the menu in April and haven't looked back. McWhinney's are extremely popular with my customers now and they are prepared to pay a few pence more for them. And the Bigfoot is a fantastic addition to the menu because it is such a unique product and very popular."

"McWhinney's may be a little more expensive, but their innovative "case study" promotional style, targeting "ordinary" shops and spelling out the quality of their traditional Irish pork sausage, is successfully relaying the message that high quality IS affordable when it keeps customers coming back for more."

"...we have had a fantastic year as you know being voted 3rd best in the country. Since introducing McWhinney's sausage we have seen a dramatic increase in our sausage sales because of it's excellent flavour-taste. There is virtually no shrinkage or difference in appearance and taste when the sausages are kept in a holding cabinet. At Henley's we never compromise on quality or taste that's why we only use McWhinney's sausages."

"The UK's fast food operators are increasingly putting their trust in quality products, confident that their customers will pay a few pence more to get 'the best'. New kid on the block McWhinney's is one of the industry suppliers which is benefiting from this quality outlook. Confident that the end user will pay the right price for a good quality product, McWhinney's innovative advertising draws parallels between successful operators in the sector and their carrying of McWhinney's products on their menu."

"As soon as I tasted McWhinney's Premium Pork sausage, I just knew I had to sell them - My sales of sausage just took off"

"Using McWhinneys sausages enhances our reputation for serving high quality tasty food. Any extra cost is easily recouped by the high number of repeat sales the product generates."

"McWhinney's are a better sausage in terms of their meat content, flavour and quality. They're a fantastic product and the customers can really tell the difference."

"this is probably the meatiest and best value for money sausage on the market today - a definite winner!"

"..we started using McWhinney's 70% Meat Content Premium sausage to give our customers a healthier sausage. Since their introduction sales have seen considerable growth and are increasing day by day."