Why Flounders use McWhinney’s…

“Mcwhinneys sausages are a first rate sausage that we have been using in our shop since we opened. After weeks of trying different brands and makes to sell in our shop it was clear there was only one sausage for the job, Mcwhinneys. They are a quality meaty sausage full of flavour and taste. They do not dry out and hold well in the cabinet and they batter up perfectly not losing any shape or substance. We wouldn’t use any other brand now which is why our customers keep coming back for more and the kids can’t get enough of them!”

Food and Veterinary (FVO) find breaches of food hygeine, labelling and microbiological testing in plants they visited!

Hi all,

We wanted to share a recent publication from the Welsh Government regarding the UK and European Commission’s understanding of Desinewed Meat (DSM).

Importantly, the article states that “The preliminary findings communicated by the Food and Veterinary Office auditors to Food Standards Agency (FSA) officials were unfavourable. Breaches of food hygiene, labelling and microbiological testing requirements were identified at the plants visited. Action is being taken to address these deficiencies at all relevant food business establishments.” Have a look at the link below for full details, and the web link will be uploaded soon!

Link to Welsh Government Publication

Check out our recent Media articles

http://www.mcwhinneys.com/media/

Check out the above link (or simply click on our Media page) to see a splash of recent articles and advertisements featuring our customers and our good selves. The pages feature web articles and blogs relating to the recent DSM ban, and make for really interesting reading! As always, keep an eye out for what we have coming next and feel free to get in touch with any stories or responses to what we have going on!

BMPA’s ‘Surprise’ claim rejected by McWhinney’s

Please look at the link below to the Parliament website which gives details on the DSM regulations back in 2010. You’ll see that the industry was well warned about labeling issues long before now, so again we ask Mr Rossides to explain his shock at this so-called “break-neck” ruling by the European Commission.

European Scrutiny Committee Publication 9th February 2011

The document states :
“the obligation to label any use of MSM should be maintained to ensure that consumers are informed about the use of MSM in general, and there should continue to be no differentiation in the labeling provisions for low and high pressure MSM.”

You’ll see in parts 8.13, 8.18 and 8.23 that any claim of surprise simply does not and cannot be warranted with any level of credibility as the BMPA and FSA were totally aware of legislation, and had access to this in black and white from 10th December 2010.

APA Comments on Desinewed Meat…we couldn’t say it better ourselves!

http://archive.publicanalyst.com/APA_Comments_on_Desinewed_Meat.pdf

Hi folks! The above link should come as interesting reading to anyone interested in the very current debate on Desinewed Meat (MRM/DSM). The article released by the Association of Public Analysts correlates completely with our views on the legalities and ethics of using DSM in the food industry. Take a look and if you have any comments or queries, give us a call!

Colin Beattie made the change…

In this month’s edition of Chippy Chat magazine we have local chip shop owner Colin Beattie telling readers exactly what he loves about McWhinney’s Sausages! The magazine landed on our desks this morning and looks fantastic! Beattie’s Chip Shop is located on Tates Avenue in Belfast and is renowned for being one of the best in the city! Click on the link below to see the ad in all its glory.

McWhinney’s agree with Warnock’s view on DSM users

On yesterday’s Food and Drink Manufacturer website one of the the partners at leading law firm Eversheds discussed the difficulties ahead for manufacturers in the meat industry that use DSM. According to Warnock “meat processors who used poultry and chicken DSM will face the biggest challenge because an MSM label is off-putting to consumers.”

Additionally, Dominic Watkins, senior associate at business law firm DWF, said “Where the ban will have a real effect is at the value end of the spectrum. Producers of value products will consider the decision horrific, as they will not be able to call (pork and poultry DSM) meat anymore. I expect we will start to see these products disappear.”

At McWhinney’s, we have never used such products in our sausages. In terms of what Mr Warnock and Mr Watkins have said, we couldn’t agree more!

Scooby Snax recommends McWhinney’s.

“At Scooby Snax we only use quality products which have a proven track record within our industry. We have been trading for 16 years and we have tried many different brands of sausages within this time, but nothing can touch McWhinney’s”

IFEX 2012 – A Huge Success!

A big thanks you to everyone who made our IFEX experience such a success over this past week. I have been to many exhibitions over the past 18 months, but feedback from both the general public and our peers in the food industry was the best we ever received. If you visited our stand and would like to find out more about us, please call Mark or Ivan on 028 91 271 811 and we’d be delighted to help.

McWhinney’s are sizzling at IFEX 2012!

Good morning folks, just a quick reminder that McWhinney’s IS exhibiting at IFEX – booth E15. Day 1 of the event was a real success, and we received bucket-loads of compliments for our sausages from the public. We’re just about to start day 2, so make sure you come along for a chat and a try of our globally-renowned product! See you at E15!